Online Marketing – Getting Started

The fitness industry has undergone a boom in the recent years. The number of fitness experts and personal trainers has increased greatly. They are exploring various options for marketing their services to the public and gathering maximum number of clients. Online fitness marketing of fitness services has a huge impact on increasing the potential of fitness businesses.

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Get a website

This is the first and foremost step towards starting off with online marketing of your personal training services. A website can act as a business card for you. It is important to populate the website with useful information such as your credentials as a personal trainer, past experiences, qualifications, trainings received, pictures or videos of trainings conducted by you and the various trainings offered by you.

Make maximum use of social media

Make your presence felt on the social media platform using Facebook, LinkedIn, Twitter, Instagram etc. Make your business page on social media sites. Post regular updates about training sessions, encourage discussions, debates, quizzes and make announcements to spread the word about your business. Integrate social media with your website and increase the chances of visibility during online searches.

Blogging is the way to go

Create a blog for your business and update it regularly with fitness articles, your experiences as a trainer, pictures, videos, ebooks, latest studies and client testimonials. Link the blog to your website and use it to attract clients to your business.

Form an email list

Make it a point to make a list of contacts with their email addresses. You must have this for your existing clients, potential clients who enquire for your services and for clients whom you had provided training services in the past. Have an email list ready and update them with an email if you introduce any new training services, any new offers, schemes or discounts. It will help you maintain a client list and you will always know the status of your clientele.

Sending them an email is beneficial in cases where they know that someone else would be interested in receiving training from you, they can forward the same email to those prospective clients thus increasing your client base. This is a useful mode of marketing your services.

Host live events

A great marketing tactic is to announce events such as training sessions, seminars, discussions, debates, contests and hold live events. Share the announcements for such events via your blog, website and social media and send out invitations. There can be a series of events wherein the introductory session can be free of charge, but the successive ones can be chargeable. Encourage non-members to participate. This will allow you to reach to a maximum number of clients and market your skills and services to them.

Remote services

You can use the internet technology to offer services to clients at a remote location. You can hold live training sessions, sell them products such as exercise DVDs, health plans, diet plans and regularly monitor their progress.

Marketing your fitness business online has tremendous scope to increase your business potential and help you attract more clients to your services. Using it in the right way can be beneficial to any business.

Why Your Business Can’t Afford to Ignore Online Marketing

If you are a fitness trainer or the gym-owner, you need to find ways by which you can attract business in an increasingly competitive scenario. With most people looking to the Internet for information, it makes sense to have a strong and visible online presence. A good fitness marketing agency can help boost that presence by ensuring that your website figures high in the list of results when Internet searches are performed.

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Improves Website’s Noticeability

The fundamental benefit of applying online marketing techniques to your website is to improve the page rankings in the results page when people conduct searches using terms relevant to the fitness industry. Improved rankings on searches performed on Google, Yahoo or other popular search engines will automatically have people clicking on your website link more than ever before and getting you the chance of impressing them with your website contents, promotional offers or any special achievements.

A Website that’s more User-Friendly and Offers a Better Experience

Internet marketing also helps in the creation of a more user-friendly website that offers a better experience for visitors. SEO techniques are basically focussed on the user to make their experience rewarding. A website that is optimised keeps users happy and creates the necessary memorability to keep them coming back again and again. Websites that are optimised will also be compatible with tablets and mobiles ensuring a larger audience and better conversions.

Helps Find You New Customers

The basic reason of having a website is to make your presence felt in the online world that the new generation of urban and affluent customers are increasingly turning to for information as well as entertainment. In view of the very obvious limitations of advertising in the conventional media, a well-focussed website serves to create a presence in an audience group that would have otherwise never have come to know about your online fitness business.

Build Brand Awareness and Achieve Better Business Growth

Consistent placement among the top-ranked results in the search engine results page is a very good way of building the brand equity of your gym or fitness classes. There is an automatic tendency by web surfers to place more faith in websites that regularly appear among the top results of various search engines. The enhanced visibility gives an added credibility that is unavailable to those who either do not have a website or those that are ranked poorly. The increased visibility spontaneously leads to better business growth.

Know Customers Better

With your fitness website properly optimised for converting traffic into clients, it would have achieved a significant difference in visibility, credibility and usability leading to increased visitor traffic. This paves the opportunity for your successfully employing analytical tools such as Google Analytics to track visitor information and know more about their behaviour patterns such as key words used, browsers employed, geographic location, etc.

With online fitness marketing ideas helping you to analyse you can even get to know the most popular times and days of the week so that you can target your communication messages and design marketing strategies more accurately. The ability to know your customers better is the stepping stone to improving your return on investment.